The big day is almost here! In late November Versace will be launching an exclusive line with H&M. H&M is a retail clothing brand which sells fashionable items of clothing that are fairly reasonably priced. Although, they are taking it to a whole other level, H&M is now selling for a limited time "more reasonably" priced items for Versace.
Last week it emerged online and in the news that a Chinese website called " Germany Street" was selling the exclusive pieces early on their website.
In recent years, High Fashion Desginers have been known to collaborate with high street fashion designers to make their looks more easily attainable. Because of the exclusivity of these pieces, counterfeits are inevitable. Counterfeit fashion has been in the news lately with shows such as Good Morning America disclosing the issue of counterfeit wedding dresses.
Though this Versace release may not interest most, a lot of die-hards take this VERY seriously. People wait in line for hours to get their eyes and hands on these collections.
And even though this may only be shopping there are rules involved. Because of the limited number of garments shoppers are only alloted a set amount of time to be in the store with a maximum of two of the same item.
The more reasonably priced high end fashion does not end with this line. H&M has been known to do launches with Stella McCartney, Jimmy Choo, and Lanvin. Other stores such as target have done lines with designers such as Zac Posen and Missoni.
I found this very interesting to read. With the economic downturn it is becoming a lot more difficult to afford anything anymore. Its great that the high-end fashion designers are making their clothing more available to most people.
ReplyDeleteI AM SO EXCITED FOR VERSACExHM! I will be in line on the night of November 28 for this. :) Anyway, I love how you brought up the counterfeit issue because it resonates with a lot of people who buy faux designer pieces simply because of the name.
ReplyDeleteIt's great how some clothing lines are offering cheaper clothing lines for people who can't afford the brands.
ReplyDeleteDo you know if H&M ever sells collections from designers that are just starting out? That'd sure be interesting.
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